Pay-Per-Click(PPC) is an onstream advertising standard, which involves advertisers paying a fee every time to run ads on a platform such as Google Ads. Commonly, you only pay a fee to advertise your ad if it is actually clicked and you will see ads displayed at the top of the results page. The biggest common reasons to use PPC include increasing visibility, identifying new leads, importing more traffic to your site, and increasing your conversions. Finally, the one reason that businesses use PPC is to grow.
Purpose of using PPC
- Provides quick entry
- Results are very simple to track
- It supports other marketing platforms also.
- It Generates useful data
How to set up a PPC campaign
Basically, PPC is simple and easy to execute. It needs some planning and preparation to create a PPC campaign to run ads. Even though it is easy to use, at some point you will need digital marketing persons.
Step 1: Optimize your website
Before setting up your PPC campaign you need to optimize your website and the address of your landing page which is going to be used on google ads because sometimes it will lead to taking users to an irrelevant webpage on your website.The most important reason to optimize your website before setting up a PPC campaign is that if a user clicks on your landing page it may lead to an excess loading time, so it is difficult to navigate to the desired page of your website. There are some ways you can optimize your website to get conversions, they are:
- Use crystal clear Call To Actions(CTA’s)
- Use attractive and simple design with more white space
- Write eye-catching headlines
- Use videos and images to get conversions
- Use some relevant quotes, and visuals and give information point by point for easy understanding
Step 2: Choose the bidding strategy
The PPC campaign has various kinds of bidding strategies. Choosing an appropriate bidding strategy should depend on budget, campaign goals, and experience. First, select between manual and automated bidding strategies. If you’re new to PPC or have a low budget, then you need to go with a manual bidding strategy. Because you can set the cost per click on your own but it doesn’t have any chance to optimize the bid.An automated bidding strategy will reduce the time spent on bid optimization but you will need to pay little more than manual bidding. Actually, In automated bidding, it does not have any limitations to stop spending money until the bid value gets over. Sometimes, automated bidding will burn your money, to avoid money burning, hire a PPC agency.
Step 3: Apply a budget
Budget is a crucial part of a PPC campaign, but the simplest part about this sort of advertising is that you can simply go with a limited budget, and you’ll keep close control over what proportion you spend. In fact, if you’re new to PPC, don’t have lots of cash to throw around, and just want to check, you’ll be able to start with a small investment. Finally, you should alter different types of campaign budgets and bid amounts on the basis of your business goals. If you feel any difficulties with this process of deciding the budget strategy and bidding then, without any hesitation you can Hire a Digital marketing executive from Authorselvi.
Step 4: Choose your keyword
Keyword research is one of the foremost important parts of a PPC campaign because it’s the backbone of the whole process. Without keywords, search engines didn’t know when to display your ads. Choosing the right keywords is another important factor in PPC. Because the success of your campaign is based on the keywords. Some of the metrics that are considered as a stepping stone to success in PPC campaigns are views, click-through rate, traffic, and conversions. some tips for choosing keywords are given below:
- Consider a competition of a keyword along with monthly search volume.
- Think from the customer’s point of view.
- Use Google keyword planner or some other tool such as SEMrush, Ubersuggest, Moz, etc to identify opportunities.
- Select more specific keywords rather than generic keywords or vague ones.
- Select local keywords when possible.
Step 5: Generate killer ads
After you get to the landing page, apply the decided budget and bidding strategy, and choose your keyword very carefully, finally, it’s time to create an actual ad. One of the key rules to remember is to generate your ad short and to the point.Another essential fact is to have a goal in mind and to create the ad copy based on that goal. For example, consider if you want to increase sales for any Festival day, your ad copy should reflect that you’re having a Festival day sale. Don’t be more creative, but attention-grabbing is very important and creates curiosity among customers. To catch the attention, create ads with unique values that prepare your offer to look different from others.
Step 6: Don’t miss to give a “Call To Action”
The Call To Action plays a vital role in creating PPC ads. Without a CTA, there is no use in running an ad, because the CTA confesses responsive assets that make users supposed to do next. The CTA should be short and sweet with clear and compelling text such as “schedule now”, “hire now”, and “register now”.
Step 7: Test Your Ad to assure Performance
The actual work begins after completing the bidding strategy, budget structure, keyword research, ads, and CTA. The process of testing ads performance includes tracking your ads, and performance measurement to improve results. An extreme approach to do this with A/B testing is because it allows you to run two near-identical versions of the same ad simultaneously, with one essential difference. You can customize any elements like ad copy, CTA, keyword, or even landing page also. But once you get to know about the performance of versions, make the necessary changes and stop less effective ads.
Conclusion
PPC isn’t that difficult, but it does require some knowledge of how the method works and a great deal of designing and research if you wish to urge the most effective ROI from your efforts. The key things to recollect include optimizing your landing page before the rest, setting a budget, and selecting a bidding strategy. Then comes the rigorous—but achievable—task of researching and selecting the proper keywords. This can be followed by creating your ad. And once the ad launches, you’ve got to trace, measure, test, and tweak to make sure that your PPC efforts are producing the traffic, conversions, or leads you were hoping for. If you need support to perform a PPC campaign then contact info@authorselvi.com.
