Nowadays, how business owners are willing and wishing to transform their business into digital like that every owners are utilizing google analytics to track and analyze the business website which will help them to improve their business. In this blog, we are going to get to know about Google analytics, the reason behind the migration of analytics from UA to GA4, and how to migrate Universal Analytics (UA) to Google Analytics 4 (GA4). Let us dive deeper.
Google Analytics
Google Analytics is one of the most common analytics software from Google services for data analysis and website tracking. It helps business owners to see the user activities on their websites. Most of people use analytics for tracking traffic. And also people look into analytics to get information about landing pages, sources of traffic, user location, views, bounce rate, etc.
Universal Analytics (UA)
Universal Analytics is the older version of google analytics, introduced in 2012 which has standards to collect and organize user data that only supports web measurements. It provides features and tracking codes for the website that can measure user behavior and data accurately.
Google Analytics 4 (GA4)
Google Analytics 4 (GA4) is the latest version of google analytics going to launch on 1st July 2023. This is the fourth version of Google Analytics that’s why it is known as GA4. This new version can able to measure both the web and mobile apps. Data collection and organization are the same in both UA and GA4 but the methodology is different.
Reasons to migrate Universal Analytics (UA) into Google Analytics 4 (GA4)
Universal Analytics (UA) will stop processing and accessing data and will allow you only to look up data history to 6 months after the final migration date. Google officially announced that Universal Analytics will stop processing new data from July 1, 2023. The few other reasons that lead to migrating Universal Analytics (UA) into Google Analytics 4 (GA4) are given below:
- Cross-platform: It will track both Web and Mobile apps.
- Enhanced Tracking: Tracks each and every user’s behavior and action.
- Increased user engagement: It allows business owners to measure user engagement through views.
- Interface: Easy to use interface.
How to migrate Universal Analytics(UA) to Google Analytics 4 (GA4)
The migration process of UA to GA4 depends upon your wish to track the website or mobile app. Implementing GA4 is a little complex. After the migration of UA to GA4 you are allowed to maintain both UA and GA4 until next year because both platforms are having different data setups so it is better to keep both analytics versions for your convenience. Ready to get Migrate? I’ll guide you in Google Analytics 4 setup.
Here is a step to set up GA4:
Step 1: Create a basic GA4 property
Step 2: Update your website’s tracking code
Step 3: Set up GA4 tags
Step 4: Improve your data streams
Step 5: Cross-check and Verify your data.
Step 6: Keep as it is your UA property still after the creation of your GA4 property.
Step 7: Study GA4 in detail.
Conclusion
Migration of Universal Analytics to Google Analytics will make your efforts more efficient. And remember that you need to always keep your analytics and web applications up to date. I know Migrating UA to GA4 is not that too easy. To migrate you will need an expert analytic team to help you. As a web development and digital marketing compny, we are providing best migration service at affordable cost. If you are looking to migrate Google Analytics property and searching for a perfect team then contact us at info@authorselvi.com.
